Join Us and Grow With Us!

While we are busy getting ready to take ShopPalestineFirst.com “live” with local advertising, (somewhere around the first of June) we invite you to check back with us frequently to see who else has joined us in our effort to make Local Small Business BIG here in Palestine.  We are currently working day and nite to see to it that when we go “live”, everyone in the Palestine area is going to know about us.  But, that’s not all we’re doing!

We are constantly researching new and exciting ways to help YOUR business take advantage of OUR efforts to help build Palestine and make her economically stronger!  Things like SMS Text Messaging Services for business, SEO Optimization to help get your website MORE traffic, and build better relationships with your customers, Mobile Coupon Apps to help you connect with your customers and keep them posted of your offers and services, and much more.

We don’t want to be JUST another coupon website.  Our endeavors are directed solely at helping YOU and YOUR business build better, longer lasting relationships with your local customers.  We can help you do this, and we want to be there for local businesses here in Palestine.

But you don’t have to wait for us to contact you!  You can reach us through our “Contact Us” page right here on the website.  We think that you will be most pleasantly surprised at what we can do for your business, and at how economically feasible we are for you.  So, keep checking back and watch us grow.  But…don’t just watch…become a part of ShopPalestineFirst.com and watch your business grow WITH us!!

 

Thanks for reading!

Ribbon Cutting for SHOPMYTOWNFIRST Local Media Services

 

We are proud to be members of Palestine Area Chamber of Commerce!!

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Got Mobile?

This article was borrowed from Volacci’s blog in an effort to help you understand what Mobile Marketing can do to help your business attract, engage with, and convert more people into fans of your business.  Mobile Marketing is quickly becoming the standard in today’s advertising strategies.  Are you on board.  If not, we can help you get there.

5 Benefits of Mobile Advertising

Do you own a cell phone? I bet your kids have a cell phone each. Doesn’t everyone use cell phones these days?! According to the PEW Research Center’s latest study, six in ten Americans go online wirelessly from a mobile device. Use of the mobile Internet is growing at an unprecedented rate and will soon overtake the home computer as the most common way people get online.

In today’s wireless world, mobile advertising is now essential to the foundation of any successful marketing campaign. Prospective customers can visit your website at anytime and from anywhere using their mobile phones, giving mobile advertising compelling influence over consumer decisions in real-time by feeding them an ad at the most influential moment.

Is your business or brand ready to “go mobile” with the marketing mix? Are you not quite sure how this is beneficial? Please join me further for some light reading on the five benefits of mobile advertising.

Reason #1: Fastest Growing Audience

Believe it or not, but cell phone usage has grown more prevalent over the last year. Nearly “half of all adults go online using a Wi-Fi connection or broadband card, while 40% of adults use the internet, email or instant message from mobile phones”, according to PEW Research Center’s Mobile Access 2010 study released last month.

Here are some more persuasive results from the study in regards to mobile phone usage that should cue salivation:

I think it’s safe to say that the mobile phone market is growing like a teenager who won’t stop eating and eating and eating…

Click here to read the full report.

Reason #2: 21st Century Consumer Targeting

Although I don’t have a fancy study for this one, I do know from personal experience that I use my phone to check items, brands, reviews, and all kinds of information out on the fly. I could be in at the gym, at the park with the kids, or in the store ready to buy your competitor’s product as long as it all ‘checks out’ online.

If you have a mobile ad pop up while I am holding your competition’s product in my hand, I can change my mind and pick yours up instead. BAM! You get the sale while your competitor is sitting in a darkened room with a window blind suntan across his face, shaking his fist violently in the air while screaming, “damn you, mobile advertising!” Hey, it may not happen everyday, but I think you get the picture..

With mobile advertising, you can target your audience with location-based services and send them highly relevant mobile messaging when they are most influential. Your brand is literally in their hand.

Reason #3: Superior Convenience

Can you tell a television network what other TV ads you want your commercial to run with? Do you have control over what content is printed across the fold from your magazine ad? How about the billboards around the one you bought last year? With Mobile Advertising, your ad will always be current, concise and relevant to the content it is placed with, a superior convenience to any non-digital advertising platform.

It is also very convenient to update your mobile ad, so you can quickly communicate your latest sale, coupon, special rate, or bundled package deal that may be a daily or weekly offering. The possibilities are endless with mobile advertising’s flexibility and unique delivery.

Reason #4: Maximum Exposure

Just about everyone who has money to spend owns a cell phone. If your product or service can cast a wide net of consumer types, you can gain maximum exposure with mobile advertising. Your ad will be accessible by anyone who happens to be in your “mental location” with their mobile applications.

Reason #5: Eco-Friendly Advertising

While our Mobile Advertising doesn’t help you get chummy with an Ent, it will help you increase your traffic, leads, conversions, and sales while also helping Mother Nature breathe a little easier.

Thank You For Reading!

Article from Volacci SEO Optimization’s  Blog, March 22, 2012

What’s All This Talk About Mobile Marketing?

An excerpt from “Mobilozophy 101”, by Mobilozophy.net

So what’s the hype? Why all this talk about mobile marketing? It’s just advertising over a phone, right? Wrong.

Don’t think of mobile phones as just another emerging advertising vehicle. It’s much more than that. The mobile phone is a marketing medium that provides a direct connect to its owner. It’s a one-on-one personal and relevant conversation that happens between businesses and customers or prospects.

Mobile marketing introduces a different kind of medium for communicating with consumers: the mobile phone.  This device, which is unique to the person who carries it, is a different marketing medium in two fundamental ways:

• It enables consumers to talk and provide information about the kinds of
messages they want to receive

• It enables one-on-one communications with consumers, effectively targeting
individuals that are most likely to take action

When consumers use their mobile devices to enroll in a service that provides them withadvertising of their choice, they voluntarily give information about themselves and the messages they want to receive based upon their interests, wants and preferences. By”opting-in”, these consumers are saying they are inclined to respond to mobile ads      consistent with their interests.

Target marketing is all about developing highly focused messages that are more likely to motivate consumers, and then sending those messages at times when consumers are
most likely to take action. Mobile marketing can do just that.

Mobile marketing offers businesses a variety of tools to reach targeted consumers, but the ones most often used include:

  • Text Messaging:

The most obvious tool of mobile marketing because so many people are text
messaging – 123 million in the US and 3 billion worldwide. It is only natural that
this type of communication would attract marketers. The most common use of
text messaging as a marketing tool is mobile couponing – businesses offering a
discount or special offer via text message. Text messaging can also be used for
alerts, text clubs, product/service information, sending mobile site links,
interactive voting, contests, text-to-donate are just a sampling of the many
uses of text messaging.

  • Mobile Friendly Websites:

Over 50 million people in the US use the mobile web to find information quickly
and easily. Unlike computer users, mobile phone users don’t want to browse the
Internet; therefore, businesses who intend to leverage mobile marketing need to
make sure their websites are mobile friendly.

  •  Mobile Advertising:

Think of it as banner advertising on-the-go. Just like banner advertising on the
desktop version of the Internet, there is banner advertising on mobile sites.
There is also pay-per-click advertising which is aligned with mobile search. A
consumer searching for something on their phone will see paid text ads in their
search results.
Just the Facts*:
• 80% of the US population are mobile users
• 98% of all mobile handsets in the US have SMS capabilities
• 68.7 million US citizens use SMS and text services
• The number of SMS users is twice that of active email users
• Over 1.5 trillion SMS were sent in America in2009.  Or, 5 billion a day.
*DH Tech.com

There’s good reason for all the talk about mobile marketing. Mobile marketing provides a variety of benefits to both small and large business. Mobile marketing is:

• Immediate
Mobile campaigns are easy to create, execute and rapidly delivered to
recipients.
• Affordable
No need to pay for postage, printing or air time, just a nominal per text
message fee.
• Effective
The average response rate is 10 to 15 percent, versus 3 percent or less for other
advertising mediums.
• Targeted
Messages are targeted and customized to individuals who have opted to
receive them.
• Interactive
Provides the ability to reach customers ‘on-the-go’ and create highly effective
two-way communication.
• Easily Integrated
Provides the ability to integrate with existing advertising/marketing campaigns.
• Measurable
Campaign results can be tracked, measured and refined to generate the
maximum return.
• Viral
Mobile marketing messages can be shared with new audiences/potential
customers at no cost to you.

If you think mobile marketing could help grow your business, you’re right. There is no time like the present to get started. ~~~

We can help you take your business wireless and mobile.  Think about that.  Direct, instant, interactive, and a response rate of 10 to 15%.  Assuming that only half of those responses bought anything…do you think a 7 to 8% increase would help you out?  We can help get you there!

Why Mobile Marketing Can Definitely Help Your Business

“When all you needed to do to have “good marketing” was place a Yellow Pages ad and run a newspaper or TV ad, marketing was simple – even easy. Now, with the Internet, PCs, Wi-Fi, mobile devices, and smart phones, consumers want brand interactions on their own terms. They want content that is relevant to their interests, but delivered by the vehicle of their choice. And you’ve got to adapt your marketing so that it’s consumer-centric.” Source: Mobile Marketer Newsletter

Doesn’t sound quite as easy, does it? But it can be – if you’ve got the help of people like us.

I honestly cannot tell you when the last time was that I picked up a phone book. I simply don’t use them anymore. If I need a phone number…I have Google. It’s a lot quicker and easier, to me, to just “Google it”. Pretty much…the same thing goes with newspapers in my world. I really don’t remember the last time I bought or read one! I have Yahoo News for that now. Or, any other “newspaper app” I choose to download on my iPhone. I am most definitely a product of the times, as is most anyone out there in a modern society today. Did you know that The UK leads the world in internet usage? People interviewed there said that they would rather go without sex than without their internet. Interesting comparison I know…but it was in the article, so I thought it might help me get my point across. If your advertising isn’t wireless, you are losing money.

“Mobile/Wireless advertising is absolutely taking over…period!”

So…how does this affect you, as a business, and how do we fit into that equation? Good questions!! I’ll try and be short, but direct in answering them!

I can tell you personally that ever since I got my iPhone, it has become my constant, online, in-touch, social contact, personal companion. I find that I feel at a loss if I don’t have it sitting right next to me. I constantly check Facebook, email, tweets, do research, and a lot more on that little gadget! And, I would venture to say that most people that have a smart phone feel close to, or just like me! This “connection” to the internet is growing at break-neck speeds. And smart advertisers are following this trend.

The mobile Web is growing eight times the speed of the Internet, showing how digital marketing is quickly becoming a mobile-first world, according to Google. “Mobile is an always-on opportunity to connect with people in a meaningful and relevant way,” said Suzanne Mumford, product marketing manager of mobile ads at Google, Mountain View, CA. According to research, there are one billion smartphones in the world and seven billion people. Additionally, 53 percent of consumers in the United States own smartphones.

“In a few years, not having a mobile strategy will be just as silly as not having a desktop experience,” she said.

At ShopPalestineFirst, our goal is to give you the wireless ability that you need to deliver that highly relevant information and content to your customers in a way that drives sales, raises your brand awareness, and builds brand loyalty. You can have a retail store, a restaurant, a home-based business, anything – any business or company can leverage mobile as a dynamic channel that allows consumers to take immediate action and engage with your brand. And at the same time, you get to reach a larger audience, a much larger one.

“Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” — Mobile Marketing Association

Connecting with your customers! That is how Mobile Marketing can help you. One-on-one, interactive, at any time! That is where marketing and advertising is going. And we here at ShopPalestineFirst.com want to help take you there! For a full range of Mobile Marketing products and campaigns, call, click, or stop in. We can help you and your business connect with your customers.


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